Brand Identity
Catch Recruitment
Based in Canada and the US, Catch Recruitment is a woman-led agency on a mission to build incredible businesses by fostering fulfilling careers.
Their core belief is that understanding the full person, far beyond the resume, is the first step to finding them a position where they will thrive. The strong copywriting concept we created, paired with refined, elegant typography, visualizes that belief in a clever, cohesive way.
The logo takes inspiration from the linchpin, a rod passed through the end of an axle to keep a wheel in position, capturing Catch’s philosophy that people are the linchpin of any successful business.
Art Directed and Designed as Creative Lead at Monitor Creative
Designer
Katrina Guinto
