Realigned Brand Strategy, Identity & Packaging
Born Brewing Co, (formerly known as Born in Colorado), approached us looking for a refreshed vision for the brand. We helped clarify and re-align their brand messaging to reflect the core values and initial inspiration for the brewery - building community and enjoying life outside. The initial name, inspired by the Colorado lifestyle, and co-founder Wade’s home state, had to be re-interpreted to help clarify the brewery’s local Calgary roots.
The strategy we created for the brewery became centred around the concept of being “Born for Adventure.” We recognized that adventures outdoors are a near universal human experience. We aimed to harness idea in the can designs reflected in the new brand. Community-submitted adventure stories become the inspiration for seasonal can designs. This enforces the positioning of Born Brewing as “Beer best paired with adventure”.
Art Directed as Creative Lead at Monitor Creative
Designed and Illustrated by Leetia Lyons
